Launch of Katara Hospitality heralds new era for Qatar’s expanding tourism sector

May 2, 2012 by Journal of Tourism and Hospitality

Qatar National Hotels Company (QNH) has chosen this year’s Arabian Travel Market (ATM) to reveal its new corporate identity to the regional and international tourism industry.

Rebranded as Katara Hospitality, the creation of a completely new corporate identity generated by a name more relevant for the company’s ambitious international expansion plans will herald a new era of opportunity for the hospitality giant, in line with Qatar’s own tourism development strategy.

“Over the last four decades we have been at the forefront of the development of Qatar’s hospitality industry at both domestic and international levels. As we embark on a new wave of strategic expansion, we seized the opportunity to redefine the brand and set the scene for future growth of not only our rapidly-expanding portfolio, but of Qatar’s reputation as a key player in the global tourism market,” said HE Sheikh Nawaf bin Jassim bin Jabor Al-Thani, Chairman, Katara Hospitality.

The word “Catara” dates back to 150 AD and was originally used by the ancient Greeks to refer to the area known as the Qatar Peninsula, before European cartographers began using the spelling “Katara” on historical maps dating from the first half of the 18th century.