Technological advertisement and development have influenced modern and contemporary electronic media, film, news reels, radio and of late television and has changed the way journalists gather and prseuted news as well as the way public views and understands ongoing events. Moreover, adoption of latest technologies in electronic media has improved the quality as well as the standard of news presentation; information technology has greed up the information flow on electronic media with excellence. All the development and changes in electronic media took place after 2002 in Pakistan; it will take some time for it to take root. The term information technology or IT refers to an entire industry. In actuality, information technology is the use of computers and software to manage information. The information technology has created many changes in every profession. Today various computerized sources are regularly being used in media organizations. The advent of new information and communication technologies has brought forth a set of opportunities and challenges for traditional media. Much of the worldâs information is becoming computerized; the challenging new content includes new technologies to basic communication process such as human perception, cognition and expression. (Usage and Impact of Information Technology in Electronic Media in Pakistan, Tanveer Hussain)
Last date updated on April, 2024
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