Standardized β P R2 Adjusted R2 Model 1: Dependant variable: Health behavior identity     0.31 0.30 X1=knowledge 0.73 0.00     X2=perceived susceptibility - 0.02 0.54     X3=perceived severity - 0.07 0.55     X4=health value 0.27 0.01     Model 2: Dependant variable: Behavioral intention     0.03 0.02 X1=Perceived barriers -0.22 0.10     X2=Health behavior identity X3=Attitudes towards behavior 0.23 0.16 0.08 0.46     Model 3: Dependant variable: Behavioral intention     0.05 0.04 X1=Subjective norms 0.31 0.01     X2=Control belief 0.33 0.01     X3=Cues to action 0.05 0.69     Model 4 : Dependant variable: Cassava consumption     0.15 0.14 X1=Age 0.01 0.47     X2=Perceived barriers 0.01 0.96     X3=Intention to consume cassava 0.78 0.00     X4=Perceived barriers×Intention to consume -0.17 0.03

Table 3: Factors determining health behavior identity (Model 1), intention to consume cassava (Model 2 and 3) and cassava consumption (Model 4) among the people of southern Zambia.