Figure 1 shows the degree of exposure to various media by gender. Among
the 372 participants 97.7% males and 93.8% females were exposed to the
Internet; 90.7% males and 91.4% females to television; 78.3% males and
68.3% females to radio; 61.2% males and 74.1% females to print. More males
and females were maximum exposed to internet, followed by television.
Males were least exposed to print (61.2%) and females to radio (68.3%) |