S.No Chrtcs Variations Urban(%) Rural(%)
1 Age 20-29 years 8.2 9.4
30-39years 41.93 43.28
40-49years 36.74 28.64
50-59years 13.13 18.68
2 FLC Stage   Full Nest  I(child<8 yrs) 20.49 18.68
Full Nest II(child >8  and <16yrs) 34.87 29.17
Full Nest  III(child >16yrs) 22.41 19.84
Empty Nest(Young and older) 12.84 17.61
Others 9.39 14.70
3 Family Type-size   Nuclear- 1 to 5 members 67.62 33.12
Joint – 5 to 9 members 29.32 48.13
Joint-9 to  15 members 3.06 18.75
4 Education SSLC 2.94 9.74
Graduate 14.59 32.91
Post Graduate 41.62 36.43
Professional & higher 40.85 20.92
5 Profession Government employee/PSU/University 37.83 14.58
Private firms employment/Schools/Colleges 24.91 42.64
Business/Law/Medical/Accountancy 27.17 22.31
Others-self employed,. 10.09 20.47
6 Disposable  Family Income per month >=1Lakh INR 9.12 7.96
50,000/-  to 1Lakh  INR 56.49 10.73
25,000/- to 50,000/- INR 26.71 59.49
5,000/- to 25,000/- INR 7.68 21.82
7 Dwelling habitat Self owned independent house 22.95 63.47
Rented independent house 16.49 24.64
Self owned Apartment/Villa 41.83 7.27
Rented Apartment/Villa 18.73 4.62
8 Religious affiliation Hindu 33.79 45.36
Christian 37.61 22.71
Moslem 20.77 30.63
Others 7.83 1.30
Table 1: Demographics of consumers