Family Lifestyle/Income group  in Sample Urban  households Rural  households Annual Income(Rs.) % of sample Annual Income(Rs.) % of sample V. High Income Affluent 16-20Lakhs 5.82 16-20Lakhs 3.87 Well Off-Upper Middle class 16-20Lakhs 60.1 16-20Lakhs 18.01 Climbers-True Middle class 8-12 Lakhs 25.46 8-12 Lakhs 53.52  Aspirants-Lower Middle class 4-8Lakhs 8.62 4-8Lakhs   24.60  Total                                                                     100                                                  100

Table 2: Income distribution profile of Consumers.