S.no
Influence of mass media/market on HH
Urban (%)
Rural (%)
1.
TV
100
98
2.
Print-Newspaper/Magazines
65
84
3.
FM radio
31
72
4.
WWW
99
40
5.
Exhibitions/Festival Fairs/Hoardings/Display boards
48
26
6.
WOM
27
82
Table 9:
Media usage influence on purchase of durables.