| Correlation |
Urban Consumers(N=260) |
Rural Consumers(N=260) |
| White Goods |
Brown Goods |
White goods |
Brown goods |
Cor.Coefft
R Value |
Sig. |
Corcoefft
R Value |
Sig. |
Corcoefft
R Value |
Sig. |
Corcoefft
R Value |
Sig. |
| PEOU/Salient attributes of durable products |
0.66 |
0.01 |
0.68 |
0.01 |
0.59 |
.01 |
0.57 |
0.01 |
| PU/Key benefits of durable products |
0.63 |
0.01 |
0.74 |
0.01 |
0.56 |
.01 |
0.51 |
0.01 |
| Personal profile |
0.62 |
0.01 |
0.73 |
0.01 |
0.55 |
0.01 |
0.56 |
0.01 |
| Social profile |
0.71 |
0.01 |
0.73 |
0.01 |
0.61 |
0.01 |
0.63 |
0.01 |
| Current Market mix |
0.59 |
0.01 |
0.72 |
0.01 |
0.38 |
0.05 |
0.49 |
0.01 |
|