| Variables (messages) |
Yes |
% |
No |
% |
| Frequently heard message/behavior |
Abstinence |
216 |
52.9 |
192 |
47.1 |
| Being faithful |
145 |
35.5 |
263 |
64.5 |
| Using condom |
180 |
44.1 |
228 |
55.9 |
| Voluntary counseling and testing |
191 |
46.8 |
217 |
53.2 |
| Preferred message appeals |
Dramatic/funny |
353 |
86.5 |
55 |
13.5 |
| Factual through education |
337 |
82.6 |
71 |
17.4 |
| Fear arousal messages |
138 |
33.8 |
270 |
66.2 |
| Two sided message |
269 |
65.9 |
139 |
34.1 |
| One sided message |
127 |
31.1 |
281 |
68.9 |
| Negative message |
138 |
33.8 |
270 |
66.2 |
| positive message |
195 |
47.8 |
213 |
52.2 |
| Specific messages heard of/seen |
Value your life |
364 |
89.2 |
44 |
10.8 |
| let us fight HIV/AIDS together |
366 |
89.7 |
42 |
10.3 |
| Care and support for AIDS Patients |
339 |
83.1 |
69 |
16.9 |
| let us take care of each other |
338 |
82.8 |
70 |
17.2 |
| I care, do you? |
333 |
81.6 |
75 |
18.4 |
| Abstain from sex before marriage |
295 |
72.3 |
113 |
27.7 |
| Stop stigma & discrimination |
285 |
69.9 |
123 |
30.1 |
| Live and die |
233 |
57.1 |
175 |
42.9 |
| There is media in our compound |
169 |
41.4 |
239 |
58.6 |
