Variables (messages) Yes % No %
Frequently heard message/behavior Abstinence 216 52.9 192 47.1
Being faithful 145 35.5 263 64.5
Using condom 180 44.1 228 55.9
Voluntary counseling and testing 191 46.8 217 53.2
Preferred message appeals Dramatic/funny 353 86.5 55 13.5
Factual through education 337 82.6 71 17.4
Fear arousal messages 138 33.8 270 66.2
Two sided message 269 65.9 139 34.1
One sided message 127 31.1 281 68.9
Negative message 138 33.8 270 66.2
positive message 195 47.8 213 52.2
Specific messages heard of/seen Value your life 364 89.2 44 10.8
let us fight HIV/AIDS together 366 89.7 42 10.3
Care and support for AIDS Patients 339 83.1 69 16.9
let us take care of each other 338 82.8 70 17.2
I care, do you? 333 81.6 75 18.4
Abstain from sex before marriage 295 72.3 113 27.7
Stop stigma & discrimination 285 69.9 123 30.1
Live and die 233 57.1 175 42.9
There is media in our compound 169 41.4 239 58.6
Table 5: Presents frequencies of the frequently heard behaviors, specific messages heard of/seen and preferred appeals with respective percentages among participants of hosanna high schools, Hadiya zone, South Ethiopia.(N= 408).