UseofSocialMedia UTAUTConstruct
M SD
BehavioralIntention*
Yes 0.92 0.24
No 0.47 0.45
FacilitatingFactors**
Yes 3.95 0.78
No 3.55 0.8
PerformanceExpectancy*
Yes 3.93 1.14
No 3.23 1.23
EffortExpectancy**
Yes 4.31 0.75
No 3.86 1.21
SocialInfluence*
Yes 3.75 0.95
No 2.75 1.12
Note:*P<0.0001.**P<0.05.Meanswerecomparedusingt-tests.
Table 2: Comparison UTAUT constructs by reported use of social media.