Table 1

1.Brand	1. R
1.Brand	2. B
2.Packaging	1.UHT Bottle (250 ml)
	2. UHT Bottle (225 ml)
	3. UHT Bottle (200 ml)
	4. Can (250 ml)
3. Selling Point	1. Markets
3. Selling Point	2. Bars and Night Clubs
4. Price	1. 2.68 TL (High)
	2. 2.40 TL (Medium)
	3. 2.00 TL (Low)
5. Caffeine Amount	1. 300- 350 mg (High)
	2. 250 mg (Medium)
	3. 150 mg (Low)

Table 1: Factors and factor levels subjected to conjoint analysis.