Brand

Packing

Selling Points 

Price (TL)

Caffeine Amount

Total Worth

Preference Order

B

Bottle (225 ml)

Bars and Night Clubs 

2.00

Low  (150 mg)

.3883

1

R

Bottle (250 ml)

Markets

2.40

High  (320 mg)

-.4083

The least preference

Table 4: Approximate and total worth values of combinations in conjoint analysis.