Consumer Profile Age Years 31 Residence     San Jose % 25 Suburbia % 75 University Education   %   71 Gender     Males % 65 Income US$month 1500 Family Members 3 Information Television % 54 Internet % 24 Knowledege about Probiotics No % 27 Some % 69 Full % 4 Activities to Control Weight Gym % 40 Diet/Walk % 15 Walk % 12 Days Week # 5 Brand     Local % 61 Imported % 32 Place of Purchase Supermarket % 75 Weekly Expenditure Dollars US$ 4 to 7.10 Average Price per unit Dollars US$ 0.8 to 1.10 Source: Survey

Table 1: presents the results of the model derived from semistandardized logistic regression indicated that the most important factor in explaining the consumption of probiotics variable was the frequency of physical activity (Physical Activity Frequency) with an absolute value of the coefficient of 1.47672, a Z value of 5.78 and a P value of 0.000 this result link to -0.90 for type of physical activity is very important because it indicates that exercise is closely linked with the consumption of probiotics something the literature supports and is an indication of the relationship between the idea of exercise and health-probiotics