Bryan Durocher

Bryan Durocher

Durocher Enterprises, USA

Title: Workshop on “How to hire and pay a staff that grows an aesthetic medical practice”


Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and the founder of Essentials Spa Consulting and Durocher Enterprises. Bryan was named one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry Magazine. Durocher provides coaching, consulting, global industry trends, marketing solutions for med spas, spa and industry professionals internationally. Durocher Enterprises has been published in many articles and has provided business education internationally including Spa Asia, A4M North America, Australia, Europe Dubai, OMICS, Organization Mondiale Moscow, Allured’ s Face & Body, America’s Spa Expo, ISSE, the Premiere Beauty Show in Orlando, and the International Esthetics, Cosmetics, and Spa Conference, and contributor to NBC South Florida Today


To give attendees a better understanding of how to build a team of professional service providers and deliver a customer experience that focuses understanding how to best service their client and the practice as a whole. Provide the owner and manager the necessary interview questions and skills to hire effectively thus reducing turnover, and increasing productivity, profitability, and client retention. This course will help the physician and practice manager develop a stronger skill level with building a team of dedicated service providers who are loyal to the business and will grow multiple revenue streams. In addition it will give the practice owner tools for retention within the business. This informative lecture will provide the practice with the essential tools to build and maximize their team’s potential. You will learn Key interview techniques to determine which potential team members are right for you and move past the standard questions to ones that are thought provoking and show you who they really are. Walk away with ideas on how to set clear expectations right from the start in regards to cash based service expectations. Discover motivation techniques that inspire your people to be the positive example and the incentives to retain key staff. At the conclusion of the lecture the attendee will have a better understanding of steps that are necessary in attracting, interviewing, and hiring productive, long term service providers to work with in their practice.

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