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ISSN: 2168-9601

Journal of Accounting & Marketing
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Journal Impact Factor 0.139*
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About the Journal

Accounting is the system, a company uses to measure its financial performance by nothing and classifying all the transactions like sales, purchases, assets, and liabilities in a manner that adheres to certain accepted standard formats. It helps to evaluate a Company’s past performance, present condition, and future prospects. Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.

 
The journal includes a wide range of fields in its discipline to create a platform for the authors to make their contribution towards the journal and the editorial office promises a peer review process for the submitted manuscripts for the quality of publishing.
Journal of Accounting & Marketing is an Open Access journal includes a wide range of fields in its discipline. Scholarly open access journal aims to publish most complete and reliable source of information on the discoveries and current developments in the mode of Research articles, Review articles, Case reports, Short communications, etc. This academic journal creates a platform for the authors to make their contribution towards the journal and the editorial office promises a peer review process for the submitted manuscripts for the quality of publishing.
Benefits of open access platform: Scientific publishing is freely accessible to each and every one irrespective of their geographic location via internet. Articles that are published by open access publisher are downloaded and cited more often than articles published only in subscription-based journals, Citations occur more quickly than with other publication cycle and also facilitates wide access to more information.
The journal is using Editorial Manager System for quality in peer review process. Editorial Manager is an online manuscript submission, review and tracking systems. Review processing is performed by the editorial board members of Journal of Accounting & Marketing or outside experts; at least two independent reviewers approval followed by editor approval is required for acceptance of any citable manuscript. Authors may submit manuscripts and track their progress through the system, hopefully to publication. Reviewers can download manuscripts and submit their opinions to the editor. Editors can manage the whole submission/review/revise/publish process.

 

Accounting Information

Accounting Information is the collection, storage and processing of financial and accounting data that are used by decision makers. An accounting information system is generally a computer-based method for tracking accounting activity in conjunction with information technology resources.

Related Journals for Accounting Information:
Journal of Accounting and Public Policy, Information and Management, Journal of Accounting Education, Advances in Accounting, Australasian Marketing Journal, Industrial Marketing Management, Information and Management

Marketing Analysis

Marketing analysis refers to understanding how your market works and what customers want is vital. Industry analysis, desk research and customer research help you identify where to focus your efforts and how to maintain a competitive edge.

Related Journals for Marketing Analysis:
Advances in Accounting,Indian Journal of Finance, The Journal of Finance,Business, Accounting, Finance, Management & Marketing, European Journal of Marketing, Journal of Marketing Study

Financial and Nonfinancial Information

A financial information is a formal record of the financial activities of a business, person, or other entity. Relevant financial information is presented in a structured manner and in a form easy to understand. Non-financial information is performing an increasingly important role in accounting. It has the potential to add significant value, while simultaneously providing challenges.

Related Journals for Financial and Nonfinancial Information:
Accounting and Business Research, Accounting and Finance, Indian Journal of Finance, The Journal of Finance, Journal of Economics and Finance, Fianance India

Computable General Equilibrium Model

A CGE (Computable General Equilibrium)model is one of the most rigorous, cutting-edge quantitative methods to evaluate the impact of economic and policy shocks -particularly policy reforms- in the economy as a whole. Because of its nature, this tool is significantly useful for policy design.

Related Journals for Computable General Equilibrium Model:
Accounting and Finance, Afro-Asian Journal of Finance and Accounting,Journal of Accounting and Public Policy, Information and Management, Advances in Accounting

Financial Reporting Standard

A set of international accounting standards stating how particular types of transactions and other events should be reported in financial statements. IFRS are issued by the International Accounting Standards Board.

Related Journals for Financial Reporting Standard:
Information and Management, European Journal of Retail Marketing,Indian Journal of Finance, The Journal of Finance, Accounting and Business Research, Accounting and Finance

E-Retailing Market

E-Retailing is the use of technology such as computers and the internet to sell a range of products and services online to the world.E-Retailing opens up many doors for companies. E-Retailing provides a greater range of people to sell the products to.

Related Journals for E-Retailing Market:
Journal of Accounting and Public Policy, Information and Management, Accounting and Finance, Afro-Asian Journal of Finance and Accounting, Information and Management, European Journal of Retail Marketing

Electronic Commerce

Electronic Commerce is a type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. Electronic commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer and consumer to business.

Related Journals for Electronic Commerce:.
Advances in Accounting, Indian Journal of Finance, Afro-Asian Journal of Finance and Accounting , Accounting and Finance, European Journal of Marketing

Capital Markets

Capital Market refers to a market where securities are traded after being initially offered to the public in the primary market and/or listed on the stock exchange. The stock exchanges along with a host of other intermediaries provide the necessary platform for trading in secondary market and also for clearing and settlement.

Related Journal for Capital Markets: 
Global Capital Markets
,The Journal of Finance, Accounting and Business Research, Capital markets law journal, Scotia investments in capital Markets, Accounting & Taxation, Journal of Accounting Education

Intellectual Capital Disclosures

Intellectual Capital Disclosure is a report intended to meet the information needs common to users who are unable to command the preparation of reports about Intellectual Capital tailored so as to satisfy ,specifically all of their information needs.

Related Journals for Intellectual Capital Disclosures:
Indian Journal of Finance, The Journal of Finance, Accounting and Business ResearchGlobal Capital Markets, Capital markets law journal, Scotia investments in capital Markets, Business, Accounting, Finance, Management & Marketing: Journal Articles

Assessment Scales

Marketing assessments are a term in United States agriculture policy. At times, producers and first purchasers of some supported commodities are required to pay assessments as a contribution toward achieving budget deficit reduction targets.

Related Journals for Assessment Scales:
Accounting and Finance, Accounting and FinanceAssessment scales in dementia, Greek stock market falls sharply after elections, Accounting and Business Research, Fianance India, Study Marketing in France - to become a marketer‎

Stock Return Predictability

Return predictability is found to be driven by changing market conditions, consistent with the implication of the adaptive markets hypothesis. During market crashes, no statistically significant return predictability is observed, but return predictability is associated with a high degree of uncertainty. In times of economic or political crises, stock returns have been highly predictable with a moderate degree of uncertainty in predictability.

Related Journals for Stock Return Predictability: 
Advances in Accounting,Indian Journal of Finance, Afro-Asian Journal of Finance and Accounting,Quarterly Journal of Finance, Bulletin of Business and Economics, Accounting and Business Research 

Chief Marketing Officer

A chief marketing officer (CMO) is a corporate executive responsible for marketing activities in an organization. Most often the position reports to the chief executive officer or the chief brand officer.

Related Journals for Chief Marketing Officer:
Journal of Accounting and Public Policy, Information and Management, Accounting and Business Research, Accounting and Finance, Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline, The Rise of the Chief Marketing Technologist, The Chief Marketing Officer Matters

Marketing-Accounting-Finance Interface

Historically, accounting and finance have been recognized to be the two most closely related business areas for both professionals and academics. How financial reporting of accounting items is relevant to market value has been a longstanding topic for accounting researchers.

Related Journals for Marketing-Accounting-Finance Interface:
Afro-Asian Journal of Finance and Accounting, Information and Management, European Journal of Retail Marketing, Journal of Accounting and Public Policy, Journal of Accounting Education, A model of green bank marketing, Australasian Marketing Journal, European Journal of Marketing

Income Smoothing

Income Smoothing is the use of accounting techniques to level out net income fluctuations from one period to the next. Companies indulge in this practice because investors are generally willing to pay a premium for stocks with steady and predictable earnings streams, compared with stocks whose earnings are subject to wild fluctuations.

Related Journals for Income Smoothing:
Accounting and Finance, Accounting and Finance,Indian Journal of Finance, The Journal of Finance, Information and Management, Industrial Marketing Management, Accounting & Taxation, Accounting and Finance

*2016 Journal Impact Factor was established by dividing the number of articles published in 2014 and 2015 with the number of times they are cited in 2016 based on Google Scholar Citation Index database. If 'X' is the total number of articles published in 2014 and 2015, and 'Y' is the number of times these articles were cited in indexed journals during 2016 then, journal impact factor = Y/X

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