alexa Advertising And Ethics Review Article|OMICS International|Journal Of Hotel And Business Management

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Advertising And Ethics Review Article

Advertising is a form of product or service promotion that directly targets an audience bringing attention, awareness, need and company exposure. This promotional tool typically caters toward a large community for wide exposure needing critical assessment of content and media types used to reinforce the message. A research article is a primary source in which it reports the methods and results of an original study performed by the authors. The kind of study may vary (it could have been an experiment, survey, interview, etc.), but in all cases, raw data have been collected and analyzed by the authors, and conclusions drawn from the results of that analysis. Review articles are the summary of current state of understanding on a particular research topic. They analyze or discuss research previously published by scientist and academicians rather than reporting novel research results. Review article comes in the form of systematic reviews and literature reviews and are a form of secondary literature. Systematic reviews determine an objective list of criteria, and find all previously published original research papers that meet the criteria. They then compare the results presented in these papers. Literature reviews, by contrast, provide a summary of what the authors believe are the best and most relevant prior publications. The concept of "review article" is separate from the concept of peer-reviewed literature. It is possible for a review to be peer-reviewed, and it is possible for a review to be non-peer-reviewed.
 
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Last date updated on July, 2014