Total Promotional Spending 2008 vs. 2009 Drug Companies   2008 2009 %CHG Television $2,147.90 $2,105.30 -2.00% Radio $9.90 $196 49.50% Outdoor $2.40 $2.90 17.20% Newspaper $80.90 $103.60 21.90% Magazine $1,057.70 $932.20 -13.50% Internet $62.90 $220.90 71.50% Total $3,361.70 $3,384.50 0.70%

Table 1: Total Promotional spending by different drug companies (Word of DTC Marketing, 2010). The table illustrates how much pharmaceutical companies spend on promotional activities.