| N=37† |
EC |
SB |
Sig. (p) |
| Product ratings |
Mean (SD) |
| Satisfaction compared to usual cigarette |
1.77 (0.96) |
1.29 (0.80) |
0.003 |
| Helpful in keeping from smoking |
2.69 (1.10) |
1.55 (0.65) |
<0.001 |
| Pleasantness |
2.69 (0.95) |
2.55 (0.72) |
0.433 |
| Embarrassing to use |
1.72 (0.92) |
2.26 (1.13) |
0.011 |
| Would use to quit smoking |
3.36 (1.14) |
1.68 (0.74) |
<0.001 |
| Would recommend to others for quitting |
3.38 (1.09) |
1.89 (0.92) |
<0.001 |
| Product preferences |
% of participants |
| Liked more |
89.2 |
10.8 |
<0.001 |
| Easier to use* |
71.4 |
28.6 |
0.011 |
| More helpful in keeping from smoking |
89.2 |
10.8 |
<0.001 |
| More embarrassing to use** |
20.6 |
79.4 |
0.001 |
| More likely to use for quitting smoking |
89.2 |
10.8 |
<0.001 |
| More likely to recommend to others for quitting |
89.2 |
10.8 |
<0.001 |
|
