Keyword

Global Monthly Searches

USA Monthly Searches

Estimated Avg. CPC

Estimated Ad Position

Estimated Daily Clicks

Estimated Daily Cost

Anesthesia

823000

550000

$1.34

1.59

91

$125.53

Pain

20400000

11100000

$0.60

1.52

5753

$3,511.60

Surgery

13600000

7480000

$2.23

1.64

1832

$4,182.50

Estimated Avg. CPC: Average Cost-per-click; Estimated Ad position: the Ad position in all the web pages
Table 3: Google AdWords results for the search terms “Anesthesia”,”Pain”, and “Surgery”.
(https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none, web accessed: April 30, 2011).