| No |
Dimensions |
Variables |
| 1 |
SINCERITY |
Quality, Comfortable, Durability, Reality, Benefits, Original, Friendly, Honest |
| 2 |
EXCITEMENT |
Style, Special Occasion, Feeling, Feel Different, Up To Date, Independent, Unique |
| 3 |
COMPETENCE |
Fashionable, Corporate, Leader, Confident, Reliability, Affinity, Faithfulness, |
| |
|
|
| 4 |
RUGGEDNESS |
Rough & Touch, Frequent Washing, Modern, Masculine, Out Side Appearance |
| 5 |
SOPHISTICATION |
User Feeling, Upper Class, Glamorous, Smooth, Charming, User’s Personality, Consumer Preference |
|
