| Component |
Scale Mean if Item Deleted |
Scale Variance |
Corrected Item-Total Correlation |
Cronbach's Alpha if Item Deleted |
| |
if Item Deleted |
| |
|
| I will choose this brand again |
104.27 |
161.510 |
0.567 |
0.913 |
| Loyal patron of this brand |
104.54 |
160.534 |
0.547 |
0.914 |
| Recommend this brand to others |
104.29 |
161.772 |
0.560 |
0.914 |
| Intention to purchase this brand again |
104.26 |
162.148 |
0.577 |
0.913 |
| This brand is the first & prefer choice |
104.58 |
160.046 |
0.587 |
0.913 |
| Speak positively about this brand |
104.29 |
162.699 |
0.548 |
0.914 |
| Encourage others to buy this brand |
104.38 |
162.044 |
0.543 |
0.914 |
| I choose brand X because of its quality |
104.53 |
164.342 |
0.461 |
0.915 |
| I choose brand X because its products are easy to process |
104.26 |
165.112 |
0.382 |
0.916 |
| I choose brand X because its products can be stored with high quality |
104.49 |
163.167 |
0.481 |
0.915 |
| I choose brand X because its products are as exact as advertisement |
104.50 |
163.737 |
0.484 |
0.915 |
| I choose brand X because its products bring nutrition |
104.52 |
161.497 |
0.474 |
0.915 |
| I choose brand X because its products bring safety |
104.33 |
163.836 |
0.486 |
0.915 |
| I choose brand X because its products are original |
104.30 |
164.908 |
0.364 |
0.916 |
| I choose brand X because its products bring friendly feelings |
104.29 |
164.237 |
0.431 |
0.915 |
| I choose brand X because the company proves its sincerity |
104.42 |
162.545 |
0.520 |
0.914 |
| I choose brand X because of its style |
104.58 |
160.733 |
0.523 |
0.914 |
| I choose brand X because its products are suitable for special occasion |
104.92 |
161.236 |
0.459 |
0.915 |
| I choose brand X because its products bring good passion |
104.83 |
160.152 |
0.541 |
0.914 |
| I choose brand X because its products give difference |
104.86 |
161.197 |
0.522 |
0.914 |
| I choose brand X because its products are up-to-date |
104.65 |
162.880 |
0.411 |
0.916 |
| I choose brand X because its products are unique |
104.97 |
158.246 |
0.551 |
0.914 |
| I choose brand X because its products are good packing design |
104.35 |
161.627 |
0.485 |
0.915 |
| I choose brand X because its products are leading in the field |
104.63 |
159.867 |
0.542 |
0.914 |
| I choose brand X because its products bring confidence |
104.28 |
161.506 |
0.520 |
0.914 |
| I choose brand X because its products are affordable |
104.20 |
162.721 |
0.471 |
0.915 |
| I choose brand X because its products are of affinity |
104.60 |
160.906 |
0.502 |
0.914 |
| I choose brand X because its products bring good feelings |
104.57 |
162.983 |
0.436 |
0.915 |
| I choose brand X because its products are upper class |
104.67 |
163.072 |
0.428 |
0.915 |
| I choose brand X because its products suit my characteristics |
104.52 |
163.187 |
0.461 |
0.915 |
| I choose brand X because its products are my preference |
104.65 |
163.210 |
0.410 |
0.916 |
| Cronbach's Alpha |
|
|
|
0.917 |
