| Facet |
Initial Eigenvalues |
Extraction Sums of Squared Loadings |
| Total |
% of Variance |
Cum. % |
Total |
% of Variance |
Cum. % |
| Sincerity |
|
|
|
|
|
|
| Component # 1 |
3.802 |
42.239 |
42.239 |
3.802 |
42.239 |
42.239 |
| Component #2 |
1.271 |
14.127 |
56.366 |
1.271 |
14.127 |
56.366 |
| Excitement |
| Component #1 |
3.140 |
52.335 |
52.335 |
3.140 |
52.335 |
52.335 |
| Competency |
| Component #1 |
2.439 |
48.784 |
48.784 |
2.439 |
48.784 |
48.784 |
| Sophistication |
|
|
|
|
|
|
| Component #1 |
2.191 |
54.781 |
54.781 |
2.191 |
54.781 |
54.781 |
| Brand Loyalty |
| Component #1 |
3.629 |
51.849 |
51.849 |
.3.629 |
51.849 |
51.849 |
|
