| |
Component |
| 1 |
2 |
| Sincerity |
|
|
| I choose brand X because its products are as exact as advertisement |
0.863 |
|
| I choose brand X because of its quality |
0.851 |
|
| I choose brand X because its products bring nutrition |
0.727 |
|
| I choose brand X because its products can be stored with high quality |
0.633 |
|
| I choose brand X because its products bring safety |
0.583 |
|
| I choose brand X because its products are easy to process |
0.540 |
|
| I choose brand X because its products are original |
|
0.761 |
| I choose brand X because the company proves its sincerity |
|
0.715 |
| I choose brand X because its products bring friendly feelings |
|
0.708 |
| Excitement |
|
|
| I choose brand X because its products are unique |
0.831 |
|
| I choose brand X because its products give difference |
0.826 |
|
| I choose brand X because its products are suitable for special occasion |
0.701 |
|
| I choose brand X because of its style |
0.689 |
|
| I choose brand X because its products bring good passion |
0.686 |
|
| I choose brand X because its products are up-to-date |
0.574 |
|
| I choose brand X because its products are good packing design |
0.759 |
|
| I choose brand X because its products are leading in the field |
0.728 |
|
| I choose brand X because its products bring confidence |
0.673 |
|
| I choose brand X because its products are affordable |
0.668 |
|
| I choose brand X because its products are of affinity |
0.660 |
|
| Sophistication |
|
|
| I choose brand X because its products are upper class |
0.796 |
|
| I choose brand X because its products suit my characteristics |
0.751 |
|
| I choose brand X because its products bring good feelings |
0.721 |
|
| I choose brand X because its products are my preference |
0.689 |
|
| Brand Loyalty |
|
|
| Intention to purchase this brand again |
0.751 |
|
| Encourage others to buy this brand |
0.748 |
|
| Recommend this brand to others |
0.740 |
|
| This brand is the first & prefer choice |
0.717 |
|
| Speak positively about this brand |
0.709 |
|
| I will choose this brand again |
0.691 |
|
| Loyal patron of this brand |
0.681 |
|
