| Factor |
Question |
Mean |
Std. Dev. |
N |
| C3.6.1 |
I will choose this brand again |
3.71 |
0.737 |
396 |
| C3.6.2 |
This brand is the best choice |
3.66 |
0.921 |
396 |
| C3.6.3 |
Loyal patron of this brand |
3.44 |
0.829 |
396 |
| C3.6.4 |
Recommend this brand to others |
3.69 |
0.733 |
396 |
| C3.6.5 |
Intention to purchase this brand again |
3.72 |
0.690 |
396 |
| C3.6.6 |
This brand is the first & prefer choice |
3.40 |
0.810 |
396 |
| C3.6.7 |
Speak positively about this brand |
3.69 |
0.683 |
396 |
| C3.6.8 |
Encourage others to buy this brand |
3.60 |
0.731 |
396 |
| |
Average |
3.60 |
|
|
