| Consumer’s Features |
Frequency |
% |
| Gender: |
| Male |
209 |
69.77 |
| Female |
91 |
30.23 |
| Age: |
| Under 18 |
4 |
1.37 |
| 18-24 |
204 |
68.03 |
| 25-35 |
81 |
27.03 |
| 35-50 |
9 |
3.07 |
| 50+ |
2 |
0.53 |
| Educational Background: |
| Literate |
5 |
1.67 |
| Illiterate |
0 |
0 |
| Primary School |
2 |
0.53 |
| Elementary School |
8 |
2.67 |
| High School |
210 |
70.13 |
| University |
75 |
25 |
| Life Style: |
|
|
| Safe and regular |
149 |
49.8 |
| Crazy |
75 |
24.93 |
| Academic |
19 |
6.4 |
| Others |
57 |
18.9 |
| Socio- economic status in society |
| Highest |
13 |
4.17 |
| Higher |
39 |
12.83 |
| Upper average |
122 |
40.67 |
| Working class |
107 |
35.63 |
| Lower |
16 |
5.27 |
| Lowest |
4 |
1.43 |
| Music Preferences: |
| Pop |
81 |
26.93 |
| Jazz |
12 |
3.83 |
| Turkish Art Music |
19 |
6.4 |
| Turkish Folk Music |
34 |
11.23 |
| Hip hop |
16 |
5.23 |
| Arabesque |
23 |
7.73 |
| Rock |
41 |
13.57 |
| Extravaganza |
13 |
4.23 |
| Turkish Protest Music |
23 |
7.6 |
| Classical |
18 |
5.87 |
| Foreign Music |
22 |
7.33 |
| Family Indicators: |
| Approximate Size of Family (Number of individuals) |
4.87 |
| Approximate Monthly Income of Family (NTL) |
1,500 |
| Approximate Monthly Food Budget (NTL) |
364.63 |
|
