Variable Description Mean Std.Dev.
FEMALE 1 = respondent is female; 0 = male 0.54 0.50
KNOW_FCN 1 = one has above average knowledge about the food supply chain; 0 otherwise 0.22 0.42
KNOW_SAF 1 = one has above average knowledge about the food safety; 0 otherwise 0.19 0.40
GRC_SAF 1 = holds view that food in the grocery store is safe; 0 = otherwise 0.53 0.50
DEL_TAMP 1 = holds view that food in the grocery store is unsafe due to deliberate tampering; 0 = otherwise 0.81 0.39
ACC_TAMP 1 = holds view that food in the grocery store is unsafe due to accidental errors; 0 = otherwise 0.63 0.48
CONF_GRC 1 = holds skeptic view about Grocery ability to ensure food safety; 0 = otherwise 0.16 0.37
CONF_GOV 1 = holds skeptic view about Government ability to ensure food safety; 0 = otherwise 0.23 0.42
YOUNG 1= age less than 25 years; 0 = otherwise 0.27 0.44
MIDAGE 1 = age is between 25 and 54 years; 0 = otherwise 0.44 0.50
SENAGE 1 = age 55 and 64 years; 0 = otherwise 0.15 0.36
CHILD 1=if respondent has children under 18 years of age;0=otherwise 0.40 0.49
RELIG 1 = attends church (or other house of worship) at least once a week, several times a month or once a month; 0 = otherwise 0.61 0.49
LIBERAL 1 = identifies himself/herself as liberal; 0 = otherwise 0.19 0.39
CONSERV 1 = identifies himself/herself as conservative; 0 = otherwise 0.30 0.46
CENTRIST 1 = identifies him/herself in between; 0 = otherwise 0.51 0.50
WHITE 1 = respondent is white (Caucasian); 0 otherwise 0.81 0.39
INCO_AB5 1 = (annual) income below $35,000; 0 = otherwise 0.50 0.50
INCLT35 1 = (annual) income between $35,000 and $50,000; 0 = otherwise 0.31 0.46
INCOM35_ 1 = (annual) income between $50,000 and $75,000; 0 = otherwise 0.37 0.48
INCOM_A7 1 = (annual) income greater than $75,000; 0 = otherwise 0.28 0.45
MIDWEST 1 = respondent resides in Midwest; 0 = otherwise 0.24 0.43
SOUTH 1 = respondent resides in southern U.S.; 0 = otherwise 0.36 0.48
NOR_EAST 1 = respondent resides in Northeastern U.S.; 0 = otherwise 0.18 0.39
WEST 1 = respondent resides in western states.; 0 = otherwise 0.21 0.41
LTHISCOO 1 = Below High school education; 0 = otherwise 0.35 0.48
COLLGD_A 1 = some two year college education to four-year college education; 0 otherwise 0.39 0.49
GRAD 1 = graduate education; 0 = otherwise    
Table 2: Descriptive Statistics.