| To what degree do you regard each of the following aspects as representing an essential value of a yoga studio? |
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| The Product* (Service)
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| Esthetical |
PE |
| The presentation of the yoga studios (promotion and marketing) |
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| The yoga studio gives the feelings of fantasy |
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| Self experience, satisfaction on receiving the service |
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| Functional |
PF |
| The core properties of the yoga studios (i.e. the facility, environment, yoga classes, etc) |
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| The performance in terms of reliability and quality |
|
|
The Brand |
B |
| Personal feeling on the brand |
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| The image of the brand |
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| Reliable and trustworthy of the brand |
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| The personal experience of the brand |
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| Services provided by the brand |
S1 |
| Justness image of the brand/ company |
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| Professional services given |
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| Good communication with the staff |
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| Honesty, friendliness of this brand/ company to the customers |
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| Competence, easiness of the company/ brand |
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Purchase intentions
How likely will you adopt the particular yoga studio service within the next year, assuming that …. |
INT |
| that the yoga studio matches with your personal values of what constitute desirable yoga studio services |
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| that you have sufficient buying power |
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