| |
|
Standardized Factor loadings |
| The Product* (Service) |
|
|
| Esthetical(α=0.825) |
PE |
|
| The presentation of the yoga studios (promotion and marketing) |
E1 |
0.687 |
| The yoga studio gives the feelings of fantasy |
E3 |
0.636 |
| Self experience, satisfaction on receiving the service |
E5 |
0.651 |
| Functional (α=0.823) |
PF |
|
| The core properties of the yoga studios (i.e. the facility, environment, yoga classes, etc) |
F1 |
0.823 |
| The performance in terms of reliability and quality |
F2 |
0.833 |
| The Brand(α=0.884) |
B |
|
| Personal feeling on the brand |
RE2 |
0.793 |
| The image of the brand |
RE3 |
0.704 |
| Reliable and trustworthy of the brand |
RF1 |
0.806 |
| The personal experience of the brand |
RF2 |
0.822 |
| Services provided by the brand (α=0.858) |
S |
|
| Justness image of the brand/ company |
IE2 |
0.721 |
| Professional services given |
IS1 |
0.750 |
| Good communication with the staff |
IS2 |
0.733 |
| Honesty, friendliness of this brand/ company to the customers |
IS3 |
0.800 |
| Competence, easiness of the company/ brand |
IF1 |
0.784 |
| Purchase Intentions(α=0.825) |
INT |
|
| that the yoga studio matches with your personal values of what constitute desirable yoga studio services |
CE1 |
0.819 |
| that you have sufficient buying power |
CEC |
0.779 |
