| Items |
|
Reliability |
Mean |
The Product
To what degree do you regard each of the following aspects as representing an essential value of a yoga studio?
|
|
|
|
| Esthetical |
PE |
0.825 |
|
| Esthetical and artistic design |
E1 |
|
0.687 |
| The product gives the feelings of fantasy |
E3 |
|
0.636 |
| Self experience, satisfaction on the product |
E5 |
|
0.651 |
| Functional |
PF |
0.825 |
|
| The core properties of the product |
F1 |
|
0.823 |
| The product performance in terms of reliability and quality |
F2 |
|
0.833 |
| The Brand |
|
0.884 |
|
| Personal feeling on the brand |
RE2 |
|
0.793 |
| The image of the brand |
RE3 |
|
0.704 |
| Reliable and trustworthy of the brand |
RF1 |
|
0.806 |
| The personal experience of the brand |
RF2 |
|
0.822 |
| Services provided by the brand |
|
0.858 |
|
| Justness image of the brand/ company |
IE2 |
|
0.721 |
| Professional services given |
IS1 |
|
0.750 |
| Good communication with the staff |
IS2 |
|
0.733 |
| Honesty, friendliness of this brand/ company to the customers |
IS3 |
|
0.800 |
| Competence, easiness of the company/ brand |
IF1 |
|
0.784 |
Purchase intentions
How likely you will adopt the particular yoga studio service within the next year, assuming that …. |
INT |
0.825 |
|
| that the yoga studio matches with your personal values of what constitute desirable yoga studio services |
CE1 |
|
0.819 |
| that you have sufficient buying power |
CEC |
|
0.779 |
