Text City/Urban City/ Suburban Midsize Suburban Small Suburban Rural
Mean by category
  Category #1 – Threats 11 9 8 6 6
  Category #2 – Location and Target of terrorism 4 1 0 1 2
  Category #3 – How you respond to the threat 3 3 1 1 1
  Category #4 – What might relieve the anxiety 1 5 2 2 9
Utility values of statements in category  #4 (presumed anxiety relievers) …
statements that actually relieve stated anxiety
D9 You need to contact your friends and family to make sure they are OK…  -10 -11 -8 -6 -1
D1 You trust that God will keep you safe  -3 -4 -1 -11 -13
Utility values of statements in category #4 (presumed anxiety relievers) …
statements that actually increase stated anxiety
D2 You believe that international cooperation in the United Nations will keep you safe  2 15 7 13 22
D3 You think United Nations Forces will keep you safe  5 15 6 10 22
D4 You believe that Homeland Defense will keep you safe  3 6 6 6 15
D5 You believe that the Center for Disease Control will keep you safe  2 13 8 5 15
D6 You think that your Local police will keep you safe  2 8 1 4 13
D7 You think that your Local hospital will keep you safe  2 4 6 4 13
* Strong performing statements with utilities of 10 or greater are shown in bold; strong negative statements (-5 or less) are shown in bold italics.
Table 2: Average utility of statements by nature of the area in which a respondent lives, and the utility values for individual statements of Category 4.