Mishra, Hari Govind
Shri Mata Vaishno Devi University
India
Hari Govind Mishra is an Assistant Professor in Marketing in Shri Mata Vaishno Devi University, Jammu and Kashmir, India. His current research interests are in the areas of ethnography, consumer loyalty and retailing. His articles have been published in few national and int ernational journals.
Retail Management, Services Marketing, ethnography, consumer loyalty and retailing
Business and Economics Journal received 5936 citations as per Google Scholar report
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