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Dr Sonja Forward is a psychologist and a principal research fellow at the Swedish Road and Transport Research Institute (VTI). Dr Forwards’ primary areas of research focus on psychological factors predicting unsafe behaviour in traffic and how to increase the use of more sustainable modes of transport. Since 1992 Sonja Forward has worked within the field of transportation psychology research and has been in charge of numerous projects both nationally and internationally. Over the years she has developed great expertise in the field of transportation psychology using both quantitative and qualitative methods. She has produced written materials, which have been published, presented numerous papers at different conferences and acts as a referee to five different international journals on a regular basis. Dr Forward is also a chairperson of the Swedish Pedestrian Association (FOT).
Traffic safety, sustainable transport, psychological methods and theories