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Ali Aasir | OMICS International
E-ISSN: 2223-5833

Arabian Journal of Business and Management Review
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Ali Aasir

Institute of Business and Management, Lahore

Halal Products Purchase Intention in Pakistan: Evidences from Non-Muslim Community

Factors for purchase intention of Halal products are obvious in Muslim consumers but non-Muslims are rapidly turning to Halal products all around the world. Therefore, factors that influence non-Muslims to purchase Halal products are essential to know today for marketers. Aim of the study is to know the impact of attitude towards Halal brand on non... Read More»

Ali Aasir

Research Article: Arab J Bus Manage Rev 2017, 7:319

Abstract Peer-reviewed Full Article Peer-reviewed Article PDF Mobile Full Article

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