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Amit Kumar | OMICS International
ISSN: 2168-9601

Journal of Accounting & Marketing
Open Access

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Amit Kumar

Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar

Consumer Skepticism towards Advertising on Television Media

Purpose: Aim of this study is to examine the level of consumer skepticism towards the brand claims advertising and how it is affected by consumer’s demographic profile.Design/methodology/approach: The scale developed by Obermiller and Spangerberg is used in this study for measuring consumer skepticism towards advertising. And for the purpose ... Read More»

Amit Kumar

Research Article: J Account Mark 2018, 7:267

DOI: 10.4172/2168-9601.1000267

Abstract Peer-reviewed Full Article Peer-reviewed Article PDF Mobile Full Article