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Bhumija Chouhan | OMICS International
ISSN: 2168-9601

Journal of Accounting & Marketing
Open Access

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Bhumija Chouhan

India
Publications

A Comparative Study of Online Marketing Factors Affecting Online Consumer Buying Behavior of Differently Oriented Shoppers

Online retail has become part and parcel of lives while talking about shopping and mobile shopping applications are gaining more and more importance. The research is a Comparative Study of online marketing factors affecting online consumer buying behavior of differently oriented shoppers. Online marketing Factors are similar to 4 P’s of marke... Read More»

Prachi Goyal and Bhumija Chouhan

: J Account Mark 2019, 8: 312

Abstract Peer-reviewed Article PDF

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