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Chanaka W | OMICS International
E-ISSN: 2223-5833

Arabian Journal of Business and Management Review
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Chanaka W

Sri Lanka
Publications

Impact of Country of Origin Effect (COE) on Consumer Purchase Intentions

With the increasing trend of globalization, there is an influx of foreign goods and services into a country and therefore the Country of Origin Effect (COE) is significantly becoming a more important driver in consumer purchase intentions. Highlighting two dimensions of COE, namely, performance equity and emotional equity, this study examines the i... Read More»

Pradeep Dharmadasa and Chanaka W

Research Article: Arab J Bus Manage Rev 2017, 7:316

Abstract Peer-reviewed Full Article Peer-reviewed Article PDF Mobile Full Article

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