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Filser Ludwig | OMICS International

Journal of Entrepreneurship & Organization Management
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Filser Ludwig


Medical Value as a New Strategy to Increase Corporate Viability: Market Chances and Limitations in the Diagnostic Industry

Study background: While the strategic advantage of Medical Value (MV) products is widely accepted in developed markets, it remains unclear if varying societal wealth influences the perception of customers on MV products. Methods: 231 of 240 Internal Medicine physicians from 8 countries participated in a survey with 5 multiple choice questions on M... Read More»

Schäfer H Hendrik, Filser Ludwig, Rohr Ulrich P, Laubender Ruediger P, Dieterle Thomas, Maitland Roger and Zaugg Christian E

Research Article: J Entrepren Organiz Manag 2013, 4: 131

DOI: 10.4172/2169-026X.1000131

Abstract Peer-reviewed Full Article Peer-reviewed Article PDF Mobile Full Article

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