Journal of Tourism & Hospitality
Open Access
ISSN: 2167-0269
+44 1300 500008
ISSN: 2167-0269
+44 1300 500008
Hiyab Gebretsadik Weldearegay
Entoto and Surrounding Tourist Destination Development Project Office,
Addis Ababa
Ethiopia
Research Article
Importance-Performance Analysis (IPA) of Tourism Destination Competitiveness in Ethiopia: The Tourists’ Perspective
Author(s): Hiyab Gebretsadik WeldearegayHiyab Gebretsadik Weldearegay
In this study the Importance-Performance Analysis (IPA) of Tourism Destination Competitiveness (TDC) in Ethiopia was conducted from the tourists’ perspective. 384 inbound tourists to Ethiopia were taken as a sample. Mapping the scores of attributes regarding their importance and performance against the Iso-Priority Line gave a meaning that the distribution of attributes in the graph were more skewed to the importance of attributes than the performance which speaks that Ethiopia as a tourist destination has more of homework to catch up and maintain its global competitive balance than more of a competitive advantage. Based on the market behavior of inbound tourists to Ethiopia, the important market wise deviation was observed only on the importance of two TDC constructs (amplifiers and demand condition) on North Americans and Africans, respectively. Through the IPA four quadrant g.. View More»
DOI:
10.4172/2167-0269.1000320