Johor Bahru, Johor
Malaysia
Research Article
Market Orientation and Organizational Performance: Case of Pakistani
SMEs
Author(s): Hussain J, Ismail K and Akhtar CSHussain J, Ismail K and Akhtar CS
The purpose of this study is to examine the relationship between market orientation and its three dimensions with firm performance. The study employed a cross sectional research design, using a structured questionnaire survey with a sample of 367 SMEs fully operational in Pakistan. A total of 213 valid questionnaires were completed and returned representing 58 per cent response rate. The results indicate that market orientation as a construct has a significant relationship and influence on performance of SMEs. Multiple regression results indicate that all the three dimensions of market orientation have significant influence on performance. The .. Read More»
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