alexa Jan van Helden
ISSN: 2168-9601

Journal of Accounting & Marketing
Open Access

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Jan van Helden

University of Groningen

Faculty Of Economics And Business, Netherlands
Publications

The Delicate Interface between Management Accounting and Marketing Management

This paper explores the delicate interface between management accounting and marketing management. Based on the scope of their mutual relationship, a distinction is made between two types of interfaces: informing and integrating. Whereas the traditional management accounting domains, such as budgetary control, are characterized by an informing inte... Read More»

Jan van Helden and Karel Jan Alsem

Review Article: J Account Mark 2016, 5:179

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