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Kesinro OR | OMICS International
ISSN: 2162-6359

International Journal of Economics & Management Sciences
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Kesinro OR

Igbesa, Ogun State

New Product Development and Consumer Brand Adoption in SMEs Manufacturing Industry in Ogun State Nigeria

The study examines the effect of New Product Development strategies on Consumer Brand Adoptionin SMEs in the manufacturing industry in Ogun State, Nigeria. The main objective of the study is to determine the relationships between brand physical attributes, buyer behaviour, market pre-testing strategy, product adoption, marketing planning policy and... Read More»

Kesinro OR, Adenugba AA and Ademilua AV

Research Article: Int J Econ Manag Sci 2018, 7: 488

DOI: 10.4172/2162-6359.1000488

Abstract Peer-reviewed Full Article Peer-reviewed Article PDF Mobile Full Article