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Pradeep Dharmadasa | OMICS International
E-ISSN: 2223-5833

Arabian Journal of Business and Management Review
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Pradeep Dharmadasa

Sri Lanka

Impact of Country of Origin Effect (COE) on Consumer Purchase Intentions

With the increasing trend of globalization, there is an influx of foreign goods and services into a country and therefore the Country of Origin Effect (COE) is significantly becoming a more important driver in consumer purchase intentions. Highlighting two dimensions of COE, namely, performance equity and emotional equity, this study examines the i... Read More»

Pradeep Dharmadasa and Chanaka W

Research Article: Arab J Bus Manage Rev 2017, 7:316

Abstract Peer-reviewed Full Article Peer-reviewed Article PDF Mobile Full Article

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