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Rajasekaran Sundara Rajan | OMICS International
ISSN: 2162-6359

International Journal of Economics & Management Sciences
Open Access

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Rajasekaran Sundara Rajan

Business School, Vellore
India
Publications

Word of Mouth: A Literature Review

Purpose: The purpose of this paper is to understand, summarize and highlight the current research work in the area of word-of-mouth (WOM) along with the existing gaps in the literature. Design/methodology/approach: This study is a qualitative analysis of 20 research articles from peer-reviewed sources covering a span of 14 years from 2002... Read More»

Supratim Kundu and Rajasekaran Sundara Rajan

Review Article: Int J Econ Manag Sci 2017, 6: 467

DOI: 10.4172/2162-6359.1000467

Abstract Peer-reviewed Full Article Peer-reviewed Article PDF Mobile Full Article

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