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Sadhwin Sharma | OMICS International
E-ISSN: 2223-5833

Arabian Journal of Business and Management Review
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Sadhwin Sharma

College of Business, Monterey Bay, 5108 Fourth Avenue, Marina

Who Do You Choose Your Social Media for? An Analysis of How Users? Gratification and Social Norms Influences Social Media Choices

People continue to use online social networks to satisfy different personal and social needs and disregard negative features like the risk of privacy and security. Thus, the purpose of this study is to understand the continuation of OSN usage from the aspect of gratification and flow, interactivity with the OSNs and the influence of social norms. T... Read More»

Sadhwin Sharma

Analysis: Arab J Bus Manage Rev 2017, 7:321

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