Karachi
Pakistan
Research Article
The Impacts of Guerrilla Marketing on Consumers Buying Behavior: A
Case of Beverage Industry of Karachi
Author(s): Saira IqbalSaira Iqbal
In today’s competitive business environment customers always looks forward for the things that they have never observed before and anything which helps to obtain their attention by surprise and leaves a long period impact on their mind. Most of the flourishing businesses recognized the importance of customer’s lifetime value because customer satisfaction is observed as a key differentiator. Beverage industries tried their best to please their customers’ to stay alive in the Market place. Guerrilla marketing is one of the raising marketing techniques which consist a chain of strategies that can be applied with a little budget in the company. Guerrilla marketing is measured as an essential strategy for the survival and victory of Beverage industries across the world. The core purpose of this research paper was to examine the impacts of guerrilla marketing on consumers&.. Read More»
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