Sarah J. Pratt

Sarah J. Pratt, Department of Marketing, University of Canterbury, New Zealand

Biography

Sarah J. Pratt, Department of Marketing, University of Canterbury, New Zealand, Are You Not Entertained? Exploring the Increasing Importance of Entertainment in Developing Relationships with Customers

Relevant Topics

Awards & Nominations

50+ Million Readerbase

Journal Highlights

Google Scholar citation report

Citations: 1726

Journal of Business & Financial Affairs received 1726 citations as per Google Scholar report

Journal of Business & Financial Affairs peer review process verified at publons

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Publons

Journal of Business & Financial Affairs