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Scholastica Ebarefimia Udegbe | OMICS International
ISSN: 2168-9601

Journal of Accounting & Marketing
Open Access

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Scholastica Ebarefimia Udegbe

Ojo, Lagos
Nigeria
Publications

Nigerian Shoppers/Consumers Preferences for Foreign and Domestic Products: Case Study of Clothes and Shoes

Based on extant literature, studies have shown that consumers adjust their attitudes toward a product according to its country-of-origin. This could be local home country bias or foreign country bias depending on individual orientation. The study compares Nigerian shoppers/consumer preferences for foreign and domestic produced clothes and shoes. Th... Read More»

Scholastica Ebarefimia Udegbe

Research Article: J Account Mark 2017, 6:258

DOI: 10.4172/2168-9601.1000258

Abstract Peer-reviewed Full Article Peer-reviewed Article PDF Mobile Full Article

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