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Slambolchi A | OMICS International
E-ISSN: 2223-5833

Arabian Journal of Business and Management Review
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Slambolchi A


The Effect of Elements of Service Marketing Mix on Brand Equity, from the Customers Point of View (Case Study: Branches of Melli Bank in Hamadan)

This study aimed at examining the impact of elements of service marketing mix on brand equity, from the customers’ point of view (Case study: branches of Melli Bank in Hamadan). And using descriptive-survey research method, and from both forms of data collection, library (the study of literature, articles and sites), and field studies (questi... Read More»

Fathian S, Slambolchi A and Hamidi K

Research Article: Arab J Bus Manage Rev 2015, 5:168

Abstract Peer-reviewed Full Article Peer-reviewed Article PDF Mobile Full Article

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