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Sonia C | OMICS International
ISSN: 2168-9601

Journal of Accounting & Marketing
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Sonia C


The Antecedents of Category Management towards Customer Enhanced Services and Effects on Customer Satisfaction in Pharmaceutical Retailing: A Study with Special Reference to Medical Shops (Drug Stores) at Kanchipuram Town

Category planning and management is the vital strategic part of retailing. It is the instrument for differentiated customer service and customer satisfaction. The cause of category planning and management induce the effect on retention of customers in competitive retailing environment. The present study focuses to understand the antecedents of cate... Read More»

Ramanathan V and Sonia C

Research Article: J Account Mark 2018, 7:280

DOI: 10.4172/2168-9601.1000280

Abstract Peer-reviewed Full Article Peer-reviewed Article PDF Mobile Full Article