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Wani KA | OMICS International

Journal of Entrepreneurship & Organization Management
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Wani KA

Hazratbal, Srinagar, Jammu and Kashmir 190006

Commodification of Women in Advertising: The Social Cost

Advertising has become an essential marketing activity in the modern consumer world. Organizations rely heavily on advertising to draw consumer attention to their market offering. Besides being a profit making gizmo at the hands of marketers, advertising also plays an important role in influencing social attitudes and moral standards. However, toda... Read More»

Wani KA

Research Article: J Entrepren Organiz Manag

DOI: 10.4172/2169-026X.1000167

Abstract Peer-reviewed Full Article Peer-reviewed Article PDF Mobile Full Article